
Mission
Empower organizations with intelligent automation, enabling smarter data center operations.
About us
We at RackTrack build AI-powered solutions that transform rack images into accurate, actionable inventory - enabling organizations to simplify operations, improve asset visibility, and manage their infrastructure with confidence.
At a glance
A small, senior team building for the physical layer - across two countries, backed early by the programmes that look for this kind of work.

Mission
Empower organizations with intelligent automation, enabling smarter data center operations.

Vision
Advance the future of intelligent infrastructure management through continuous innovation.
Core values
Our core values are the foundation of everything we do. They guide our decisions, inspire innovation, strengthen collaboration, and reflect our commitment to delivering exceptional solutions.
Why we started
Built by people who have crouched in front of the cabinets.
Founder narrative
The physical layer deserved the same confidence teams already expect from cloud dashboards and enterprise systems.
Why we startedRackTrack became obvious during a rack audit where the spreadsheet, switch labels, and live ports all told different stories. A team that should have been planning a change was crouched in front of cabinets, reading tiny labels, taking photos, and cross-checking ports by hand.
One missed cable could delay a migration or send someone back into the data hall after hours.
Our founding team brings enterprise architecture leadership, Salesforce and MuleSoft integration depth, networking operations experience, and product design discipline from complex infrastructure environments.
RackTrack is built on patent-pending innovations for automated network cable mapping. The architecture came out of eighteen months of engineering work, and is now the subject of a pending US utility patent application.
Work with us
Tell us about your estate and we will scope a sweep against a single rack or row - and show you the reconciliation output.
Talk to the team